The Group’s strategy will be to grow across a diverse portfolio of experiential leisure and entertainment assets in the UK.
The Brighton Pier Group PLC will, over the medium to longer term aim to achieve growth across its whole estate, with active pursuit of future potential strategic acquisitions, positioning itself as a consolidator within the sector.
The Brighton Pier Group PLC consists of two divisions:
Eclectic Bars Limited, which is a leading operator of premium bars in the UK. Eclectic’s portfolio comprises of venues located in major UK towns and cities, predominantly targeting a customer base of sophisticated students midweek and stylish over-21s and young professionals at weekends. The Company focuses on delivering added value for its customers, with premium product ranges, high-quality music and entertainment, and a commitment to high service levels and standards. The company across its estate under a variety of brands, including Embargo Republica, Dirty Blonde, Lowlander, Lola Lo, Sakura, Po Na Na, Fez Club and Coalition
The Brighton Marine Palace and Pier Company, which owns and operates The Brighton Pier, an iconic landmark and leisure attraction in Brighton. The Pier, is 1,722 feet long, offering a wide variety of seaside entertainment including amusement rides, arcades, bars, a restaurant and food and retail kiosks in a nostalgic and safe environment, with unparalleled views of Brighton and the English Channel. Entry to Brighton Pier is free, attracting a wide demographic of customers, including national and international tourists and local residents. According to Visit Britain, it is the fifth most popular visitor destination in the UK, with over 4.5 million visitors in 2014, making it the UK’s most visited attraction outside of London